Kunal Logistics: designing clarity into a fragmented logistics workflow
A redesign of Kunal Group's public website alongside a new internal workspace application — built to replace the disconnected tools, phone-based coordination, and manual tracking that smaller logistics operators rely on.
01 — Overview
A logistics conglomerate running on scattered tools
Kunal Group is a logistics conglomerate operating through three companies — Kunal Logistics (customs clearing and forwarding, CFS management, container transport and warehousing), Kunal Movers (warehousing and supply chain services), and Kunal Shipping (container, bulk, and international freight forwarding). The brief covered two connected problems: a public-facing website that needed to represent the group credibly, and an internal need for a single system to manage quotations, assign vehicles, execute trips, and track shipments — work that was happening across phone calls and separate spreadsheets.
02 — Research
Understanding how smaller logistics operators actually work
Research combined netnography (secondary research into the industry online) with primary interviews across people working in the logistics industry. Synthesizing the two surfaced five consistent problems:
03 — Structuring the solution
Four departments, one workspace
Rather than one generic tool, the internal application — "KL Workspace" — was structured around how the work actually gets divided inside the company. Wireframes were built out separately for each department, keeping each screen scoped to what that team needed day to day.
04 — Final product
A workspace for enquiries, quotations, and shipments
The finished application gives each department a dedicated view — an overview dashboard with shipment volumes by mode (rail, ship, road), an enquiries inbox with read/replied/pending status, and a vehicle and trip management screen with live map tracking.
Enquiries
- Every incoming enquiry is logged with a code, subject, and status (unread, read, replied)
- Managers can filter by status and sort by date to prioritize what needs a response
Vehicle & trip tracking
- Vehicles are filterable by status: delayed, ongoing, unloading, returning
- Each vehicle card links to a live map view with driver contact and route detail
05 — Tracking, in detail
Making a tedious task convenient
Tracking came up repeatedly in research as one of the most tedious parts of the job, so it got dedicated design attention. The feature surfaces the live status of a truck at any point — on the way, unloading, or returning — pulled from a tracking device on the vehicle, alongside a running summary of trips made over time.
06 — Website redesign
Giving the group a credible public front door
Alongside the internal tool, the Kunal Group website was redesigned to represent all three companies under one roof — leading with a clear hero statement, group-level credibility metrics, and a dedicated section for each business line, so a prospective client can find the right service and get in touch without digging.
07 — Reflection
Leading the consolidation, end to end
Appointed to lead a cross-functional team of 8, I owned timelines, deliverables, and stakeholder expectations for the full initiative — spending extensive time on-site conducting contextual inquiry to map the existing workflow before designing anything. The consolidated platform replaced 2 disparate software systems and 3 offline manual processes, cutting response time by a full business day and improving cross-team communication. I presented the rationale, timeline, and design decisions directly to company stakeholders across every project phase.